Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Response variation in e-mail surveys: An exploration
Source Journal Of Advertising Reserach, 39, 4, pp. 45-54
Year 1999
Access date 19.08.2004
Full text doc (113k)
Abstract As e-mail and other related technologies have diffused rapidly into a large and heterogeneous population, researchers have begun to explore the possibility of using e-mail as a tool for survey research. However, studies of the technique have primarily compared response rates for studies that use both e-mail and postal mail survey techniques. Research into e-mail as a survey method needs to develop the hind of richness that is found in the literature on traditional postal mail survey methods. This article takes a first step in developing that literature with an in-depth comparison of three studies that. used e-mail surveys for data collection. Details are provided on methods for sampling and survey techniques. Hypothesized relationships between issue salience and response rate, and between pre-survey notification and response time, were generally supported.
Access/Direct link Homepage - journal (full text); Homepage -  McMillan (full text)
Year of publication1999
Bibliographic typeJournal article
Print

Web survey bibliography - 1999 (45)